Sports brand Umbro is in an ongoing design dispute with footwear brand Dream Pairs over alleged logo infringement. It was originally Umbro's owners Iconix that sued the shoe brand for its 'similar' logo and after the claim was rejected in April 2023, it seemed unlikely that further action would be taken – until the decision was reversed by the English Court of Appeal in 2024. Now Dream Pairs has returned with an appeal to the Supreme Court in a bid to reinstate the High Court's decision.
Design disputes aren't uncommon so if you're creating a new brand identity it's always best to scope out the competition first (and take a look at our guide on how to design a logo for extra tips). Umbro's logo lawsuit is just one of many but with Dream Pairs' continued legal pursuit, it's unclear whether the brands can settle the score anytime soon.
