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Asharq Al-Awsat
Asharq Al-Awsat
Lifestyle
Asharq Al-Awsat

Ultra-fast Fashion Charms Young Despite Damaging Environment

Shein Environment Lola Boohoo Zara Greta Thunberg Hong Kong Britain China Spain
Britain's Boohoo, China's SHEIN and Hong Kong's Emmiol operate the same internet-based business model -- produce items and collections at breakneck speed and rock-bottom prices Jade Gao AFP/File

So-called "ultra-fast fashion" has won legions of young trend-setting fans who snap up relatively cheap clothes online amid surging inflation, but the booming genre masks darker environmental problems.

Britain's Boohoo, China's SHEIN and Hong Kong's Emmiol operate the same internet-based business model -- produce items and collections at breakneck speed and rock-bottom prices.

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