Ulrika Jonsson has hit out at supermodel Heidi Klum for posing in an underwear shoot with her lookalike daughter.
Heidi, 49, and her gorgeous daughter Leni Klum, 18, recently sent tongues wagging when they revealed their lingerie shoot for the Italian brand Intimissimi.
In new campaign photos released by the brand, Heidi, looks incredible in a collection of feminine lingerie pieces.
Her daughter Leni looks equally glamorous in an elegant cream lace lingerie set as she continues to follow in her mum's modelling footsteps.
The brand shared: "Intimissimi steps forward with a new campaign starring the stunning Heidi Klum and her eldest daughter Leni as icons of self-confidence, joy of life and love between a mother and daughter."
Although the photoshoot has received a lot of love from Heidi's celebrity pals including Eva Longoria, TV star Ulrika is less than impressed with the photos, insisting that they even made her feel 'deeply uneasy'.
"Heidi Klum isn’t the first and she won’t be the last as she makes many feel slightly uneasy by posing in undies with her equally scantily clad 18-year-old Leni," Ulrika penned in her latest column with The Sun.
"Heidi joins a string of model and celebrity mums who have made the strategic decision to exhibit their girls - Cindy Crawford did it with Kaia; the delectable Kate Moss has posed with her model daughter, Lila; Yolanda Hadid loves showing off Gigi and Bella and even Gwynnie has been known to flaunt her beloved Apple," she added.
Ulrika went on: "Is it just me, or has this now become a disconcerting thing? It feels like a bizarre, modern-day version of the days of Jane Austen, when your daughter was paraded and boasted about - it was about grandstanding your genes while secretly and stealthily whispering: 'Look what I’ve made.'
"It’s as if daughters have become the latest commodity to have and, indeed, to peddle."
Ulrika, who is a mum to two daughters aged 22 and 18, said she can't even convince them to pose in an Instagram photo with her, let alone ask them to strip off for an underwear shoot.
The mum-of-two insisted that unlike Heidi's daughter, her daughters 'are people in their own right' and 'would hate the idea that they were riding on her coattails for recognition'.
Ulrika insisted that she doesn't see her daughters as commodities, but as her own children.
The TV star concluded her column by complaining that celebs are 'touting their daughters' and 'showing them off for all the world to see what beautiful creatures they are'.
Ulrika said it feels 'uncomfortably like some kind of advertising', especially after Heidi's recent shoot with her daughter.
