Nobody likes to be rejected on a date.
And Ulrika Jonsson, 54, was left in the friend zone after a string of outings with 31-year-old Jad on the latest episode of E4's Celebs Go Dating.
On Monday night's episode, the Swedish TV presenter made her feelings clear to Jad but he offered her a response that no looking for love hopeful wants to hear - that he thinks they're missing a special "spark."