Pubs and brewers are being prevented from capitalising on Britons’ record-breaking thirst for non-alcoholic beer because of guidelines about which brews count as booze-free.
More than 64m pints of low- and no-alcohol beer is forecast to be sold over the summer, an increase of 8m compared with 2025, the British Beer and Pub Association (BBPA) said, citing the figures as proof that the category is “not just a fad”.
