In an op-ed for the New York Times in 2017, Ronald Steinman, the NBC bureau chief in Saigon in 1966, said that his role in the first televised war – the Vietnam war – was clear: “to supply NBC News with an endless story of the war”.
Fast forward to another war, and an “endless story”, on February 24, 2022. As Russia launched its military offensive against Ukraine, Indian news channels engaged in a battle for exclusivity – flashing words such as “exclusive”, “world exclusive”, “extreme exclusive”, “immersive coverage”, and “war breaking” on screens.
