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The Guardian - UK
The Guardian - UK
Politics
Carmen Aguilar García, Pamela Duncan, Michael Goodier and Zeke Hunter-Green with videos by Elena Morresi

#ukpolitics: how the 2024 general election has played out on TikTok

TikTok United Kingdom LBC Metro AI Forensics The Daily Mail
composite image of screenshots from TikTok, showing vox pops and captioned images of presenters talking about politics
TikTok creators are well aware that there is an audience for political content on the platform. Photograph: TikTok composite

If a week is a long time in politics, the five-year gap between UK elections is an eternity. The political landscape has changed dramatically since the Tories’ landslide victory in 2019 – but so too has the social media landscape.

In 2019 TikTok was, according to a Guardian explainer, “a video-sharing app which has become phenomenally popular with teenagers”.

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