The UK Independence Party, commonly known as UKIP, has unveiled a new logo that has divided the nation. While the party contests that the design is rooted in religion, many have drawn some unsavoury parallels to extreme far-right symbolism, inadvertently turning the new logo into one of the most controversial rebrands in recent years.
While there are no strict rules for creating the best logos, controversy is not often the end goal. While UKIP's new logo continues to draw eyes on the party, it raises questions as to whether the design is a matter of patriotism and piety, or simply a statement of provocation.
