UK voters frustrated with politicians’ ‘desperate’ culture war tactics, survey finds

The poll showed voters respond well to local issues but dislike divisive culture war campaigns. Photograph: Paul Bevitt/Alamy

Voters have been left frustrated with “desperate” culture war tactics deployed by politicians and are prepared to punish those who use them at the ballot box, a survey has found.

Electoral strategies based on culturally charged and divisive issues repulse swing and undecided voters, who see politicians as “playing to the crowd” or “jumping on the bandwagon”, according to research from More in Common commissioned by 38 Degrees.