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Politics
Ben Kerrane, Professor of Marketing, School of Busines, Manchester Metropolitan University

UK urged to get ready for disaster with new national crises plan – but our research reveals the dark side of prepping

What would you do if everyday life was suddenly turned upside down? Thanks to recent Hollywood blockbusters, the increasing popularity of everyday survivalism and a climate of volatile, uncertain times (war, weather, accelerating technology), visions of the apocalypse seem to be having a moment.

Preppers – those who store food, water and supplies to survive impending disaster – have a bit of an image problem. Ridiculed for their delusional end-of-the world outlook, they are caricatured as “tin foil hat-wearing loons”. But is their approach to self-sufficiency so extreme? Recently, we’ve seen energy companies warn about blackouts, urging people to plan for when the lights go out.

In this context, looming (and actual) threats from climate disruption, extreme weather, global pandemics, cyberattacks and AI have led the UK government to launch its ambitious resilience framework.

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