With Brits risking life and limb to capture the perfect pic, and the majority left feeling underwhelmed with the results, the UK’s biggest photographic retailer Wex Photo Video, took their services to a new level; 2,569ft above sea level in fact. In collaboration with Sony, the UK’s most remote camera store opened for World Photography Day in the picturesque Snowdonia mountains – a top photography destination in the UK.
The pop-up store was located on Moel Hebog where Wex Photo Video provided expert advice alongside a selection of cameras, tripods and lenses. With new research revealing that the more picturesque the location, the greater the pressure Brits feel to take the perfect shot, customers were assisted in capturing the beauty of the Welsh landscape.
The research showed how Brits are willing to undergo pain and hardship for that perfect picture with 41 per cent happy to risk life and limb clambering over safety barriers, a third (34 per cent) prepared to suffer sunburn, and one in five (18 per cent) happy to endure insect bites and stings.
