UK regulator to ban ads for ‘misleading’ broadband and mobile deals

News of the ban was welcomed by the broadband supplier Hyperoptic, which has long campaigned for such a move. Photograph: Karl Tapales/Getty

Broadband and mobile phone companies are to be banned from advertising “misleading” fixed-price contracts that fail to warn consumers that they face hefty mid-contract price increases.

Over the past year, telecoms providers have been surprising customers by imposing inflation-exceeding rises on their broadband and mobile phone payments mid-contract.