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TechRadar
TechRadar
Craig Hale

UK regulator mandates that Google should let publishers opt out of AI search

Google CMA United Kingdom Sarah Cardell Britain
Google AI Mode.
  • Publishers must now be allowed to opt out of AI Overviews and AI Mode
  • They should not be penalized by risking visibility loss in regular search
  • Google given nine months to implement changes, must submit reports

Britain's competition regulator, the Competition and Markets Authority (CMA), has imposed new requirements on Google now that the company has been designated as having 'Strategic Market Status' (SMS) across UK search services.

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