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The Guardian - UK
The Guardian - UK
Environment
Alice Fisher Lifestyle Editor

UK public washing their clothes too often, says major laundry brand

Lily Cole United Kingdom Ecover Office for National Statistics Pollution
Model Lily Cole wants people to have a longer relationship with their clothes.
Model Lily Cole wants people to have a longer relationship with their clothes. Photograph: PR

A company that sells cleaning products is giving customers some surprising advice: wash your clothes less.

Ecover is calling for a change in our laundry habits after research found people felt under societal pressure to wash their clothes more frequently, and were unaware that this could damage the environment.

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