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The Guardian - UK
The Guardian - UK
Technology
Dan Milmo Global technology editor

UK privacy watchdog opens inquiry into X over Grok AI sexual deepfakes

X Grok Grok AI Elon Musk United Kingdom XAI Ofcom ICO
The Grok artificial intelligence (AI) tool displayed on a mobile phone and laptop
The Grok AI tool displayed on a mobile phone and laptop. Photograph: Fazry Ismail/EPA

Elon Musk’s X and xAI companies are under formal investigation by the UK’s data protection watchdog after the Grok AI tool produced indecent deepfakes without people’s consent.

The Information Commissioner’s Office is investigating whether the social media platform and its parent broke GDPR, the data protection law.

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