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The Guardian - UK
The Guardian - UK
Business
Michael Savage Media editor

UK plans to give established media more visibility on YouTube and TikTok

A smartphone displays a folder of social media apps including WhatsApp, X, Instagram, Facebook, Threads and YouTube
Government consultation signals greater prominence for news coverage on social media plaforms could be extended to local and national newspapers, labelling them as ‘trustworthy providers’. Photograph: Anadolu Agency/Getty Images

Plans to hand established broadcasters and media companies greater prominence on digital platforms such as YouTube and TikTok have been unveiled, as ministers warned online misinformation risked becoming “existential for our democracy”.

In proposals that set up a new clash with global tech companies, content from the likes of the BBC, ITV and Channel 4 would have to be awarded more promotion by their algorithms – with special rules considered for times of social unrest or crisis.

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