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The Guardian - UK
The Guardian - UK
Business
Joanna Partridge

UK Peppa Pig toy firm says trading ‘uncertain’ as US-China shipments on hold

United States China Donald Trump Character London
Peppa Pig and George Pig toy characters
Character Group’s products in the US represented 20% of its revenues in the last financial year. Photograph: Ekaterina Minaeva/Alamy

A British manufacturer that makes Peppa Pig and Fireman Sam toys has said trading with the US remains “uncertain” after it paused shipping Chinese-made products to the country because of Donald Trump’s tariffs.

London-listed Character Group said on Friday that it had put shipments from China to the US “on hold” in April after the White House announced hefty levies for imports of Chinese-made goods.

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