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The Guardian - UK
The Guardian - UK
Politics
Sarah Marsh Consumer affairs correspondent

UK hypnotherapists report rise in vapers seeking help to quit

Vapes in a shop
‘It’s so appealing to the younger generation; they look like sweets or highlighter pens,’ one hynotherapist said of vapes. Photograph: Antonio Olmos/The Observer

A growing number of vapers are seeking help from hypnotherapists to quit amid concern about the health and environmental impact of e-cigarettes.

Hypnotherapists in England and Scotland have noted a rise in the number of clients, particularly young women, who want to quit the habit. Lydia Johnson, a clinical hypnotherapist and founder of the London Clinic of Hypnotherapy, takes 30 bookings a week and says about seven are linked to vaping. Previously, more people would come to her about smoking but she has noticed a shift.

“It’s a big percentage,” Johnson said. “It’s so appealing to the younger generation, even down to my son’s age. They look like sweets or highlighter pens.”

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