Cryptocurrency adverts will have to meet the same standards as other financial promotions, such as insurance, to help protect people from potentially misleading claims.
Promotions will be brought into line with other financial advertising, ensuring they are fair and clear, and helping people to make informed decisions, the UK Government said. Under the plans, the promotion of cryptoassets will come under Financial Conduct Authority (FCA) rules - in line with other financial promotions such as stocks, shares, and insurance products.
The UK Government said this will balance the desire to encourage innovation with the need to ensure adverts are fair, clear, and not misleading.
