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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

UK food price inflation slows to 4.5% but many shoppers still struggling

Buttered hot cross buns
Sales of hot cross buns are up 15% on last year. Photograph: Emma Farrer/Getty

Grocery price inflation in Great Britain has slowed to 4.5%, its lowest level since February 2022, but one in four households are still struggling financially, retail researchers have found.

However, the figures also suggest a change in sentiment with upmarket retailers Waitrose and Ocado the only grocers to win new shoppers in the past three months, according to the latest monthly figures from the analysts Kantar, as growth in more expensive branded groceries outstripped supermarket own-label.

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