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The Guardian - UK
The Guardian - UK
Business
Kalyeena Makortoff

UK firms try to lure Gen Z workers with ‘early finish Fridays’

Workers enjoy the lunchtime sunshine in City of London
Workers enjoy the lunchtime sunshine in City of London. The ‘early finish Fridays’ perk has been targeted more heavily at junior roles. Photograph: Dinendra Haria/Alamy Live News

Hundreds of UK companies are resorting to a new tactic to lure and retain workers from Generation Z amid one of the most competitive jobs market in decades – an early finish on Fridays.

The weekend extension is part of efforts to compete for younger staff who are prioritising work-life balance after the Covid pandemic upended priorities and encouraged employers to embrace flexible working.

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