Following years of dairy industry lobbying, new guidance could prohibit plant-based products from using terms such as “cheese” and “yoghurt” to describe themselves even if they preface them with “vegan” or “plant-based”.
Such products are already banned from describing themselves as “milk”, “not milk”, or using homophones and misspellings like “mylk”. With the proposed new regulations, which are reportedly in the draft phase, similar rules would apply to cheese and yoghurt alternatives. This would see phrases such as “yoghurt-style” and “cheddar-like” outlawed, too.
