While recent tallies have suggested that Americans are spending more than ever on subscription streaming, one just completed survey says they're suddenly using fewer apps.
According to Hub Entertainment Research’s latest annual “Best Bundle” survey of 1,603 adult broadband-subscribing TV watchers in the U.S., the average number of TV sources respondents reported using dropped for the first time ever, declining appreciably from 7.4 in 2022 to 6.4 in 2023.
