Eddie Howe has torn up Mike Ashley's old cup policy and urged his players to "dream big" in both the Carabao Cup and FA Cup this season.
Newcastle United once went as far as releasing a blueprint explaining that cups would be used to rest players and blood younger players with Premier League survival the priority. The badly briefed former Newcastle owner was told that the Magpies were in danger of becoming another Wigan or Birmingham if they prioritised success in the cups and could be relegated.
But United ended up being relegated twice anyway in 2009 and 2016 compounding the frustration at a club that last won a domestic cup in 1955.