Twitter has launched a beta test for Twitter Shops, a new feature that lets merchants feature up to 50 of their products directly on Twitter. The beta is available for English-speaking, U.S.-based Twitter users who use Twitter’s iPhone app.
Twitter already has Live Shopping and a Shop Module that shows a carousel of up to five products, but Twitter Shops takes the bird app shopping experience to another level. The feature gives sellers a dedicated profile link that Twitter says is “fully-immersive” and, crucially, doesn’t require you to leave Twitter — and interrupt your scrolling experience — to shop.
