We have Justin Bieber to thank for many things. The 2010s hits, the endless influx of street style inspiration and the ongoing belief that we could be that one less lonely girl if he ever asked. What we absolutely do not have to thank him for was UGG’s rapid exit from the fashion scene upon deeming the boots “ugly.”
UGG boots have had a colourful history since the brand’s inception in 1978. Founded in Australia by surfers Brian Smith and Doug Jensen, the shearling-lined boots became a core feature of surf culture, thanks to their laid-back appeal and bulky design. UGG boots are traditionally made from sheepskin and complete with a thick fleece lining, making them a solid function-over-fashion staple.
The boots still grip the Gen-Z imagination today. You’ll no doubt have stumbled across a TikTokker or two pairing a Y2K-inspired outfit with a pair of classic UGGs. The boots are constantly being ousted and embraced by trend cycles, and it seems they are currently in high demand.
This is also helped by the brand's vast celebrity backing. A-listers such as Blake Lively, Oprah Winfrey, Leonardo DiCaprio and Cameron Diaz all have a pair of UGGs in their luxury shoe archives.
Yet since the Noughties, UGG has rebranded somewhat. New styles such as the Fluff Yeah, the Fab Yeah and the Fuzz Sugar Slide tickle the interests of It-girl wannabes and preppy influencers wanting to make a statement via shoewear. The slipper designs come in tangy fluorescent hues, flatform silhouettes and textured forms, leaning into their newly acquired kitsch status - a dramatic shift away from their formerly lazy-girl connotations.
Tempted? Time to get on it. Shop UGG’s epic Black Friday deals this year and tap into one of the most relevant trends around.
Shop now
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Women
UGG Women's Cluggette Slipper
Was £110
Buy now £87.99, UGG
Women's Disco UGGfluff Corduroy Slide
Was £120
Buy now £75.99, UGG
UGG Oh Yeah Sliders
Was £80
Buy now £60.00, lovethesales
UGG Women's Classic Double Bow Short Boot
Was £195
Buy now £135.99, UGG
UGG Women's Maxi Curly Platform Slipper
Was £110
Buy now £70.99, UGG
UGG Women's Classic Double Bow Mini Boot
Was £175
Buy now £139.99, UGG
UGG Women's Fluffita Clear Slide
Was £120
Buy now £66.99, UGG
UGG Women's Scuffita Slipper
Was £80
Buy now £55.99, UGG
UGG Scuffette Sheepskin and Suede Slippers
Was £90
Buy now £72.00, John Lewis
UGG Class Mini Suede Flatform Ankle Boots
Was £175
Buy now £140.00, John Lewis
UGG Funkette
Was £74.99
Buy now £59.99, Foot Locker
Men
UGG Men's Classic Short Deco Boot
Was £175
Buy now £105.99, UGG
UGG Men's Scuff Deco Suede Slipper
Was £100
Buy now £69.99, UGG
UGG Men's Scuff Slipper
Was £90
Buy now £69.99, UGG
UGG Men's Fluff It Slipper
Was £110
Buy now £69.99, UGG
Kids
UGG Kids Classic Mini Cow Print Boot
Was £115
Buy now £64.99, UGG
UGG Toddler Fluff Yeah Watermelon Stuffie
Was £55
Buy now £27.99, UGG
UGG Toddler Fluff Yeah Pineapple Stuffie
Was £55
Buy now £27.99, UGG
UGG Kids Jona Mini Boot
Was £115
Buy now £103.99, UGG
UGG Kid's Keegan Slipper
Was £60
Buy now £37.99, UGG
UGG Kids Classic Short II Boot
Was £130
Buy now £78.99, UGG
UGG Women's Scuffette II Slipper
Was £90
Buy now £71.99, UGG
FAQs
When is Black Friday?
November 24 is the date to etch in your brain. Tell your friends and family so nobody misses out on some great deals.
What is Black Friday?
Black Friday is a colossal cluster of sales from homeware to tech, fashion to beauty and more. The event originally started in the USA, but soon crossed the pond to the UK due to consumer demand for bigger price cuts before Christmas.
Unmissable sales take place in stores and online, meaning all you have to do is flip your laptop open to shop.
When does Black Friday end?
Black Friday sales will end on Cyber Monday - November 27. This will be your final chance to bag some incredible bargains.
ES Best's Black Friday deals
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