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TV Tech
TV Tech
George Winslow

UFC, WWE to Merge into $21B Sports and Entertainment Company

WWE UFC Endeavor Entertainment Ari Ariel Emanuel
WWE wrestlers

BEVERLY HILLS, Calif. & STAMFORD, Conn.—Endeavor Group Holdings, the owner of UFC, and World Wrestling Entertainment (WWE) announced that they have signed a definitive agreement to merge UFC and WWE to form a new, publicly listed global sports and entertainment company that the companies say will be valued at more than $21 billion. 

When the deal closes, Endeavor will hold a 51% controlling interest in the new company and existing WWE shareholders will hold a 49% interest in the new company.

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