Paddy Pimblett has mocked Logan Paul's Prime energy drink with his own advertising campaign around London.
Pimblett has become one of the faces of the MMA roster which is largely down to his brash-talking antics and undefeated start to his career in the UFC. The Liverpudlian has attracted a lot of attention to his cage career including from YouTube star Paul who has suggested he would like to face Pimblett if he ever steps foot in the Octagon.
Pimblett accepted the call-out and the pair have been rivals ever since, with Pimblett and Paul also having rival energy drink brands which they have launched since rising to fame. Paul's energy drink, 'Prime', has seen unprecedented success since he launched it with former rival KSI, and the pair have even become an official partner with the UFC after signing a lucrative deal.