' UFC Strike' marks the launch of the promotion's partnership with blockchain company Dapper Labs this Sunday, a deal that will see fighters receive 50 per cent of revenue for NFT sales.
The promotion's partnership with the company was officially announced in 2020, but it will launch the day after their first pay-per-view of this year in UFC 270.
UFC Strike will kick off with an opening round of 100,000 “Fully Loaded” packs that will cost £36 each, with each pack in the drop consisting of three "NFT Moments".