UFC champions Israel Adesanya and Alexander Volkanovski have became the first two fighters in the organisation to be officially sponsored by Prime.
The popular hydration drink, which is owned by YouTube stars Logan Paul and KSI, became an official sponsor of the UFC in February. Prime's branding can be seen on the corner stool that UFC fighters sit on in between rounds and the official scale they step on to weigh-in before a fight.
Middleweight champion Adesanya and featherweight king Volkanovski are now officially sponsored by Prime as Paul announced the news on his Instagram account. The promo clip shows highlights of Adesanya and Volkanovski's fights before it cuts into the pair drinking from a Prime bottle with their UFC titles around their shoulders.