Prime will be the new Official Global Sports Drink of mixed martial arts promotion the Ultimate Fighting Championship, with KSI saying the agreement is a "dream" and "mind-blowing". The energy drink will feature on the Octagon's canvas at all Live UFC Events, including every pay-per-view and fight night.
The co-founders of Prime, Logan Paul and KSI, are YouTubers who shared a two-fight boxing rivalry prior to becoming business partners in January 2022 as Prime was launched. The pair will also create content with the UFC that will be shared with their combined 400 million social media followers, Birmingham Live reports.
The UFC announced the 'global partnership' earlier this week, with KSI additionally posting a tweet that said: "What Logan Paul and I have achieved with Prime is simply mind blowing. 2 YouTubers with a dream, and now we’ve turned it into reality. Prime sponsors Arsenal FC and now the UFC. What a time to be alive man."
