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Asharq Al-Awsat

Entertainment

Asharq Al-Awsat

UFC and WWE Combine to Create $21.4B Entertainment Company

WWE UFC Endeavor Entertainment Vince McMahon Ari Emanuel Endeavor Group Holdings Inc Ultimate Fighting Championship

A WrestleMania sign hangs over the crowd during the WWE Monday Night RAW event, Monday, March 6, 2023, in Boston. (AP)

WWE and the company that runs Ultimate Fighting Championship will combine to create a $21.4 billion sports entertainment company.

A new publicly traded company will be formed that houses the UFC and WWE brands, with Endeavor Group Holdings Inc. taking a 51% controlling interest in the new company. Existing WWE shareholders will hold a 49% stake.

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