
UFC CEO Dana White has been making headlines with his ambitious plans for the upcoming UFC 306 pay-per-view event at The Sphere in Las Vegas. Despite White's bold promises of an unparalleled experience, ticket sales for the September 14 fight card have not met expectations.
One factor contributing to the sluggish ticket sales could be the competition from the Canelo Alvarez vs. Edgar Berlanga boxing card scheduled at the MGM Grand on the same night. Additionally, the higher-than-usual ticket prices for UFC 306 may be deterring some fans from attending the event labeled as Noche UFC.