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Creative Bloq
Creative Bloq
Technology
Natalie Fear

UEFA's Euro 2028 logo is simply perfect

Football on pitch.

UEFA has unveiled the new brand identity for the EURO 2028 tournament. With a bold feel and a refreshed spirit of unity, the identity has been a hit with fans who praised the vibrant new look.

The best rebrands aren't always about grand reinvention – sometimes a stylish, unflashy design can be just as powerful. With simple visuals and contemporary flair, the new Euro 2028 logo and identity is a masterclass in tasteful design that doesn't overstep the line.

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