Uefa hopes to follow in the Premier League’s footsteps and trial a new direct-to-consumer streaming service for Champions League matches in the next television rights cycle.
If implemented successfully the trial could pave the way for games to be streamed more widely via a dedicated platform. Discussions are in their early stages and it is unclear whether the service would be offered free of charge. A major Asian market such as Indonesia or India could be an attractive starting point for UC3, the joint venture set up by Uefa and European Football Clubs (EFC) to manage their competitions’ commercial rights, as it seeks to determine the project’s viability.
