In a novel way to promote tourist attractions in Udupi district, the Department of Tourism and the district administration roped in bloggers to introduce places of interest to a wider audience through social media.
A two-day meet of bloggers was organised in Udupi on the occasion of World Tourism Day. The meet concluded on September 28 after the bloggers visited several places of interest in Udupi district.
In all, 13 bloggers who have more than 800,000 followers and whose articles and videos have more than 3 crore page views attended the meet, and visited places of tourist interest on September 27-28.