A newcomer to the cycling shoe market they might be, but Udog founder Alberto Fonte worked for Fizik, Kask and Pinarello before starting the brand, so should know a thing or two about cycling. Started in 2021, it offers a concise range of mid-range to high-end shoes with a distinctive aesthetic and some interesting technology.
Based around its TWS 2.0 (Tension Wrap System) design, the Sempre is a mid-level road shoe with a dial-based lacing design; there is a version that uses laces called the Tensione. There are a number of similarities between this and the Udog Forza gravel shoe, which I also tried and liked, but there are important differences as well.