A sweeping July 2025 report from UBS Evidence Lab highlights that artificial intelligence, and generative AI in particular, is rapidly becoming a strategic imperative for consumer-sector companies around the globe, but its not really “visible” yet.
“It’s becoming an essential strategic focus and a competitive differentiator across the entire value chain, not just a tool for efficiency,” the authors write. They see wide-reaching use cases, from demand forecasting to supply-chain automation to product recommendations, and believe it should provide a “more pleasant customer experience” on top of improving operations. The use of AI will be a critical factor going forward that separates winners and losers in the consumer space, they add. It’s just so early.
