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PC Gamer
PC Gamer
Joshua Wolens

Ubisoft wants to sell you Ezio's 'digital soul' and yes, it's an NFT

Ezio Ubisoft blockchain
A plastic figure of Ezio in one of Integrated Reality Lab's 'Smart Collectible' acrylic cubes.

Back in September last year, Ubisoft promised that it would only start making moves with NFTs when it had "something that gives you a real benefit". Well, I guess it thinks it's found it. The company has teamed up with a firm called Integrated Reality Labs (IRL, get it?) to produce a range of Assassin's Creed-themed "Smart Collectibles," little acrylic cubes with Assassin's Creed guys in them that are tied to NFTs. Are you excited? I'm excited.

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