Ubisoft has disclosed a valuable trade secret in its latest annual financial report. It appears that, if a developer takes a really long time to make a video game that isn't as bulletproof as GTA 6, fans might stop caring.
The Far Cry creator identifies in its report, spotted by Game File, that "an inappropriate release schedule" can be grave for a video game business. Releasing slipshod games too early will never work, but "conversely, releasing a game too late – when market anticipation has waned and it no longer meets market standards in a highly competitive environment – can also hinder its success."
