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International Business Times UK
International Business Times UK
Technology
Rohit David

Ubisoft Game Faces £79m Fine as Privacy Experts Uncover Hidden Data Harvesting

Ubisoft X Noyb Elon Musk Meta Tesla Inc.
Privacy experts slam Ubisoft for harvesting player data without consent in Assassin’s Creed Shadows. (Credit: Cotton Bro Studio : Pexels)

Ubisoft, the gaming giant behind Assassin's Creed, is in hot water again. Just as fans were raving about Assassin's Creed Shadows and its stunning take on feudal Japan, a bombshell dropped: privacy watchdog Noyb has accused Ubisoft of illegally harvesting player data without consent.

The group is pushing for a £79 million ($104 million) fine and the deletion of unlawfully collected data, filed with Austria's data protection authority on 24 April 2025.

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