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International Business Times UK
International Business Times UK
Technology
Niloy Chakrabarti

Ubisoft Announces 380 Job Cuts Like a Game Reveal Under Embargo: 'Companies Deserve to Publicly Eat Sh*t'

The graphic provided above is an AI-generated illustrative image created for representational purpose. This is not an actual photo. (Credit: Gemini AI)

Global layoffs are accelerating as rapidly-evolving AI increasingly replaces jobs across industries, including the gaming sector. Announcements in the video game industry are often embargoed, which means that media outlets receive information about a new game or trailer in advance so that they can prepare a writeup that can go live as soon as the company reveals the new officially. Assassin's Creed creator Ubisoft had an unusual plan for its latest embargo announcement, which landed the gaming giant in hot soup.

Ubisoft's decision to embargo the layoff announcement has raised questions, with critics extending beyond the gaming arena weighing in on the controversy. Ubisoft shuttered two more studios in Winnipeg and Belgrade this week, as well as made additional changes at its Barcelona studio, resulting in 380 total job losses due to the ongoing organisational restructuring.

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