Uber has announced the launch of Uber Sleigh in Lapland, Finland - the world’s first on-demand reindeer ride available to book exclusively on the Uber app. The new Christmas adventure will be bookable for a limited time from December 12 to 18.
The first-of-its-kind Uber Sleigh ride will depart from Apukka Resort, Rovaniemi, and will take riders on a two-hour journey through the snow-covered forests of Lapland, which is known as the traditional home of Santa Claus. The Uber Sleigh ride is completely free and available to book in two time slots, 10am and 2pm. Availability is limited, so families and couples looking to book the experience are encouraged to check the Uber app regularly on the day they wish to travel.
The launch of Uber Sleigh comes as Visit Rovaniemi tourism board predicts a huge boom in the number of families visiting Lapland this year, with a 46% increase in visits following the global ease of Covid restrictions.
