Uber drivers criticise rideshare giant’s ‘misleading’ campaign spruiking flexibility for Australian workers

Uber driver Shane Millsom says the rideshare giant’s campaign featuring testimonials from workers is an attempt to ‘weaponise flexibility’. Photograph: David Kelly/The Guardian

Uber drivers say the rideshare giant’s campaign spruiking flexibility for workers is “misleading”, arguing they are already treated as employees with none of the benefits.

Last week Uber launched a campaign featuring first-hand accounts of how the company’s flexibility to work when, where and how they want helps Australians wanting to earn a side income. It has been splashed across billboards and features video testimonials from workers explaining how they can work around other commitments like acting auditions and running a music business.