Clive Palmer’s United Australia party is burning through its projected $70m election advertising spend, including hour-long television commercials, as a data analyst warns the fringe party could have more backing than polls predict, with some voters embarrassed to voice their support.
At 9.45pm on Wednesday – hours before the blackout for election ads on broadcast media came into effect – Channel 10 ran an hour-long UAP ad which marketing analysts believe cost up to $600k but would have been discounted due to the mammoth ad spend by the party.
