Based on its recent performances in the chart, athletic apparel and footwear company Under Armour (UA) seemingly offers a compelling upside opportunity. For example, in the trailing month, UA stock gained nearly 12% of equity value. And in the trailing five sessions from the July 19 close, shares swung up almost 5%.
Fundamentally, two factors appear to buoy sentiment in UA stock. First and foremost, Under Armour announced late last year that Stephanie Linnartz will join the apparel specialist as President and CEO. While Linnartz has no retail experience, she was instrumental in leading the digital transformation of Marriot (MAR). During her time there, the hotel and resort operator launched its rewards program Bonvoy.
