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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

U.S. TV Ad Revenue To Fall 0.6% In 2024, GroupM Forecasts

GroupM CTV United States
Spending decline.

Total television advertising revenue–excluding political spending–is expected to decline 0.6% to $64.1 billion in 2024, according to a new forecast from giant media agency GroupM.

In addition to traditional linear TV, the total includes connected TV, which GroupM says will account for 30.2% of TV revenue, or $19.4 billion this year. 

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