Annual revenues of U..S subscription video on demand (SVOD) services will nearly equal those of traditional pay TV in 2027, marking a critical tipping point in the ongoing decline of cable TV, IPTV, and satellite TV services as over-the-top video streaming rises to dominate the media landscape.
That’s the conclusion of a new report from GlobalData that predicts that revenues from SVOD services such as Netflix, Amazon Prime, and Hulu will increase from nearly $47.6 billion in 2022 to $64.6 billion in 2027, recording a compound annual growth rate (CAGR) of 6.3%.
