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Broadcasting & Cable

Business

Daniel Frankel

U.S. Smart TV Penetration Reaches 74%

Leichtman Research Group United States

Family watching a smart TV

Connected TV hasn't reached saturation in the U.S. yet, but it's getting close.

According to Leichtman Research Group's latest survey of 1,770 U.S. adult consumers for its Connected TVs 2023 report, 88% of U.S. households have at least one TV connected to the internet, via embedded smart TV circuitry, through a gaming console, or an external HDMI stick, dongle or puck.

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