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Fortune
Fortune
John G. Singer

U.S. health care has been in crisis since Nixon–but two economists may have found a way to radically disrupt it

(Credit: Anna Moneymaker - Getty Images)

In 1977, the Sex Pistols released their first and only studio album. Raw, rude, and a rejection of everything rock 'n' roll, Never Mind the Bollocks became the battle cry of U.K. Punk. With a legacy that loud, one album was enough.

It was a completely different operating philosophy that undermined the integrity of the culture in which it was introduced. It delivered an innovation shock and sparked network effects long before that concept was conceptualized. Nothing was sacred. You could lose yourself in a reactionary had-it-up-to-here fury while also fully savoring the novelty of the moment as a cathartic split from convention. Punk was completely different wattage.

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